The atelier of the Allegri sisters was born in 1946 in an Italy emerging from the social, economic and human catastrophe of the second world war , thanks to the initiative of Anna Allegri, a twenty-five year old lady of the Florentine upper-class whose creations conquered first of all the Roman aristocracy followed by costume designers involved in the Neorealism of Italian cinema. With the arrival of younger sister Teresa in the early 1950's Annamode became a centre of style and ideas combining two activities, one satisfying the ever-increasing demands for elegance from upper-class ladies caught up in the Italian economic boom, the other ready to respond to the ever more frequent demands for costumes on the part of Cinecittà.
Evening dresses and costumes for the cinema were created in two separate but connecting workshops which inevitably passed ideas and solutions from one to the other. Among those frequenting the atelier were the greatest followers of the Sensani costume heritage, from Maria De Matteis to Piero Tosi who commissioned the costumes from Annamode for many of his films, including those worn by Maria Schell in "Le Notti Bianche" (1957) directed by Luchino Visconti, another habitué of the atelier.
The first fashion show was organized at the beginning of the 70's without professional mannequins. Models were shown by clients of the atelier, some of whom were actresses who had already been dressed for films or who were from the world of cinema, such as Giovanna Valeri, daughter of the poet Diego Valeri and wife as well as collaborator of Giuseppe De Santis, Anna Sallusti, wife of Massimo Sallusti, Goga Girotti, wife of Massimo Girotti, Flora Carabella, wife of Marcello Mastroianni, Lyla Rocco and many other actresses. In both the fashion and costume workshops the Allegri sisters experimented continually in the use of new materials. Even plastic was used in creating the capes worn by mannequins in the défilé beside the swimming pool in the Fellinian episode Toby Dammit of the collective film "Tre Passi nel Delirio" (1967), with designs by Tosi.
The history of Annamode has followed the evolution of Italian cinema and society, sometimes anticipating tendencies and tastes, interpreting demands and humours, while great actresses took turns in using the fitting rooms, from Sophia Loren to Gina Lollobrigida, from Ingrid Bergman to Claudia Cardinale, from Charlotte Rampling to Liza Minnelli, a never-.ending list leading to stars of our time such as Maria Grazia Cucinotta and Scarlett Johansson, while one generation followed another both inside and outside the atelier. Annamode continues to be inspired by the lessons learned from the late lamented Anna and from the still spritely Teresa, lessons based on loving and careful attention to every detail and on the capacity to meet the demands of costume designers at a moment in time when resources available to period costume productions have profoundly changed.
The image of Annamode is that of an old family couture business which, while remaining faithful to its historic roots, has absorbed new technologies and renewed itself thanks to youthful energy which has been injected in recent years.
The production of a costume by ANNAMODE COSTUMES is the result of a detailed project.
In the best handcrafted Italian tradition, the costume is based on an idea and on its elaboration from a sketch, after verifiying feasibility using modern CAD systems. Then the clever hands of the craftsmen and women create the final product. Any further special pictorial processes, as well as ageing, are then carried out to ensure the actor's best interpretation of the character to be played. More than 70 years' experience permits us to deliver a high quality product in a short time and respecting a given budget.
No job is too big or too small for Annamode Costumes and for this reason, even if you are not a professional in the business, do not hesitate to contact us for any tailoring need. You will find not only courtesy and professional advice, but also ideas and collaboration.
Try our new service eCOSTUMES and there will be no end to your inspiration. Surfing through various historical periods, you will have access to thousands of dresses, outfits and all types of accessories. The wide range of models available together with the quality warranted by our name will guarantee success.
Choose to dress like a star, by the firm that has dressed stars for the last 70 years.
ANNAMODE COSTUMES offers the costume designer every possibility to work quickly and well.
Our new 3,000 sqare meter open space, divisible according to the size of the project, ensures the easy preparation of costumes chosen from our warehouse which is divided according to historical period.
We offer both artistic and sartorial consultancy in the choice of costumes with the possibility of immediate substitution on the basis of change in requirements.
All our products are coded and stored in a database which allows us to deliver even large detailed orders in a very short time.
Our new eCOSTUMES service permits the costume designer to go into our warehouse from any part of the world, 24 hours a day, prepare and save a wishing-list to be sent to Annamode Costumes.
A detailed photographic database is continuously updated.
Sign in for our newsletter to be updated on new products included.
The eCOSTUMES website allows individuals to request specific outfits for special events, ceremonies or fancy dress parties.
AnnamodeCostumes is not only production and hire.
The artistic department is in continuous production and Annamode is thus able to renew constantly models on offer.
It can produce single items which are perfect historical reconstructions based on our extensive internal library.
Many of these new creations are made for direct sale either to the entertainment industry or to private individuals, groups, (series,?) as historical uniforms and for whole Operas.
Do not hesitate to contact us for any requirement – AnnamodeCostumes staff will adapt the costumes available according to your needs.
In the center of Rome, near the Vatican Museum and easily reached from the Cipro metro station AnnamodeCostumes has completed its services on offer with 200 square meters divided into two spaces of 80 and 120 square meters for the preparation of costumes for the film industry.
All basic items necessary for this activity as well as a washing machine and dryer are available on site. Included in the offer are parking facilities and Internet connection.
Log in to eCOSTUMES,
Much more than the usual catalog
a valid working tool.
Thousands of costumes and accessories for the entertainment industry and not only.
Sign in to the client area
you will be able to access our warehouse,
journey through the various historical periods and categories,
examine thousands of period costumes and accessories,
visualize each item, admiring details thanks to high definition images.
Create ongoing lists in your account panel
which you can send to Annamode with a simple click, You will then be contacted without delay,
If you don't find what you are looking for
it is only a question of time, our database is updated continually
sign up for the NEWSLETTER and you will be informed constantly of our new products.
The exhibition, curated by Stefano Dominella and Bonizza Giordani Aragno, tells how this fundamental natural element, the water is so crucial to our lives and the entire planet and has inspired art, photography and fashion.
ROMA – Aula Ottagona delle Terme di Diocleziano – dal 3 May al 12 June 2016
In Palazzo Lodispoto, continues the exhibition entitled "The fashion characters", the last in chronological order SECA initiative of the Foundation, which, immediately after the inauguration, has organized an exhibition of costumes path representing a cross section of film fashion of '900, made by Fondazione Annamode.
TRANI – Polo Museale – dal 21 April al 5 June 2016
Palazzo Braschi, at the exhibition halls of the second floor, an exhibition dedicated to the many creative ways that the serpent has taken in the world of art, jewelery and design. Annamode foundation it is present with two historic creations on this issue.
Musei di Roma – Palazzo Braschi – from 10 march to 10 april 2016
"The Elegance of Food", a major exhibition at EXPO 2015 in Rome to celebrate the perfect combination of nutrition, the dominant theme of world expo, and sartorial craftsmanship Made in Italy
Musei di ROMA – Mercati di Traiano – from 19 maggio to 01 november 2015
In the new gallery Giacomo Guidi among the works in its collection, the new avant-garde craft and unique pieces of Roman tailors: to tell the strength of Rome as a source of inspiration. 12/ 16 July 2014
Annamode Costumes, won the award for "Gold Foil 2014" as the best tailoring cine-theater for the film "The Great Beauty" by Paolo Sorrentino
Inside the ASC Magazine a nice story about AnnamodeCostumes and Annamode Foundation
This prestigious monthly dedicated to the world of Opera will publish in its October edition a special article dedicated to Maestro Pierluigi Pier'Alli and his close collaboration over the years with Annamode costume house.
RomaFictionFest is the most important Italian festival dedicated to tv
fiction. The seventh edition will take place in Rome from Saturday 28
September to Thursday 3 October 2013 at the Rome Auditorium Parco della Musica.
Annamode will participate by presenting costumes created for tv fiction productions.
Annamode Coatumes will participate in the 16th Edition of Showtech which will take place in Berlin from 18 to 20 June 2013. Showtech is a very important international trade fair covering all the innovations for theatre, cinema and entertainment events. Ten representatives from as many historic Italian companies will be present at Pavilion 4 on Stand c85 where the best of "Made in Italy" will be on show.
The great success of the show "Cinecittà si mostra" has served to convince the STUDIOS to continue with the project and dedicate more space to scenography and costumes where completely new items of costumes and accessories were on show in the areas devoted to costumes designers and cinematic costumiers. www.cinecittasimostra.it
Via degli Olmetti, 2/C
00060 Formello (Rome)
+39 06 90400111
+39 06 39720651
Fax+39 06 39746999
Via Vittor Pisani, 1/F
Partita iva : 00920601002
Codice fiscale: 00653090589